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Our MCs: Mindee Doney & Julie Pickens
Company: Little Busy Bodies, Inc.
Websites:
www.thebusinessofbeingamom.com
www.boogiewipes.com
Often referred to as The Boogie Moms, friends Mindee Doney and Julie Pickens developed the first ever saline nose wipe called Boogie Wipes as a solution for their kids' sore, red, runny noses. Using the idea, their business backgrounds and mompreneurial spirit they formed Little Busy Bodies, Inc in May 2007. They took the company through an intense research and development process - hiring a chemist, surveying consumers and interviewing manufacturers. In December 2007 they sold their first pack of Boogie Wipes. Sales went on to reach $1.1 million their first year of business. Little Busy Bodies now operates out of Beaverton, OR and employs nine full-time employees (seven are Moms) including Julie as CEO and Mindee as CMO. The company is on track to hit $4.2 million in sales for 2009 and offers nine saline nose wipe products to 45,000 retail stores across the US, Mexico and Canada including: Wal-Mart, Rite Aid, Nordstrom, Walgreens, Toys"R"Us and Kroger.
As mom business moguls, Mindee and Julie now share their inspirational story and entrepreneurial knowledge with other inventors, moms and business owners. They have appeared on The Big Idea with Donny Deutsch, countless morning shows across the country and are the resident Mompreneur experts on Family Matters Radio. The Boogie Moms have also been featured in countless newspapers, magazines and industry publications, as well as on radio shows. The Boogie Moms are a finalist for Oregon 2009 Entrepreneur of the Year and the keynote speakers for the National Moms in Business Unite conference, in September 2009.
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